In a decision that has shocked the fashion world and her millions of fans, Kim Kardashian announced her resignation as founder of her wildly successful fashion brand, SKIMS, and her plans to leave the United States.

In a heartfelt statement released on Instagram, Kardashian revealed that her decision stems from a deep dissatisfaction with the state of America in 2025, citing political polarization and societal unrest as key reasons.

“I’ve poured my heart and soul into SKIMS and everything it represents, but I can’t ignore what’s happening around me anymore,” Kardashian wrote. “I don’t want to live in this 2025 US. It’s not the future I imagined for my family or my country.”

Kardashian, who has been a major cultural icon and business mogul for over two decades, leaves behind a fashion empire that redefined the shapewear industry. SKIMS, known for its inclusivity and innovative designs, has grown into a billion-dollar brand under her leadership. Her departure from the company marks not just a business shift, but a symbolic moment for a figure who has long been synonymous with modern American entrepreneurship.

Kardashian’s statement reflects a growing sense of disillusionment among public figures who feel the weight of an increasingly divided nation. Known for her advocacy work, particularly in criminal justice reform, Kardashian has often used her platform to highlight systemic issues in the U.S. However, in recent months, she has become more vocal about her frustration with the country’s trajectory.

“I’ve spent years fighting for justice and trying to use my influence to create change,” she wrote in her statement. “But it feels like we’re moving further away from unity and progress. The America I grew up loving and believing in doesn’t feel the same anymore.”

This isn’t the first time Kardashian has spoken out about the state of the country. Over the past year, she has publicly criticized legislative actions she described as regressive and harmful to marginalized communities. However, her decision to step away from both her business and her country is the most dramatic move yet in response to what she perceives as a national decline.

Kardashian’s departure from SKIMS comes as a shock to the fashion and business industries. Since its launch in 2019, SKIMS has become a global phenomenon, celebrated for its inclusivity, innovative marketing, and practical yet stylish designs. The brand’s success was deeply tied to Kardashian’s vision and personal involvement, making her resignation a significant moment in its history.

In her statement, Kardashian expressed confidence in the team she is leaving behind, stating, “SKIMS will always be a part of me, but it’s time for me to step away and let the incredible team I’ve built carry it forward. I know they’ll continue to break barriers and redefine fashion.”

Industry experts are already speculating about the future of SKIMS without its founder at the helm. Some believe Kardashian’s absence could impact the brand’s identity and consumer trust, while others see it as an opportunity for SKIMS to evolve and expand beyond her personal influence.

Kardashian also confirmed in her announcement that she and her children will be relocating to Europe, with insiders suggesting she has chosen Denmark as their new home. The choice reflects Kardashian’s desire for a more peaceful and progressive environment for her family. “Denmark feels like a place where I can focus on what truly matters—raising my kids, pursuing meaningful work, and finding peace,” she said.

This move is not without precedent for Kardashian. She has frequently spoken about her love for travel and her admiration for cultures that prioritize well-being, equality, and sustainability. Denmark, often ranked as one of the happiest and most equitable countries in the world, appears to align with her vision for a better future.

Kardashian’s departure has sparked mixed reactions across social media. Fans have flooded platforms with messages of support and sorrow, using hashtags like #GoodbyeKim and #KimInDenmark. One fan wrote, “Kim Kardashian leaving America feels like the end of an era. She’s been such a huge part of our culture—it’s hard to imagine her not being here.”