Sylvester Stallone, the iconic Hollywood action hero, has embarked on a new venture that could shake up the coffee industry: a chain of coffee shops targeting conservative-leaning states.

The move is a bold one, as Stallone aims to capitalize on the growing political divide in the United States and offer a patriotic alternative to liberal coffee giant Starbucks.

The new coffee chain, dubbed “Rocky’s Roast,” will feature a menu inspired by Stallone’s legendary film roles. Customers can sip on a “Rambo Roast,” a bold and intense blend, or indulge in a “Rocky Balboa Blend,” a comforting and nostalgic brew. In addition to coffee, the chain will offer a variety of food items, including hearty breakfast sandwiches, indulgent pastries, and protein-packed snacks.

Stallone’s decision to target red states is a strategic one. By aligning himself with conservative values, he hopes to attract a loyal customer base that is eager to support businesses that share their political beliefs. The chain’s branding and marketing will emphasize patriotism, American values, and a no-nonsense approach to coffee.

Rocky’s Roast will also differentiate itself from Starbucks by offering a more affordable and accessible experience. The chain will focus on providing high-quality coffee at competitive prices, without the frills and excessive customization options that have become synonymous with Starbucks.

This approach is designed to appeal to budget-conscious consumers who are looking for a quick and convenient caffeine fix.

The launch of Rocky’s Roast has generated significant buzz and excitement among Stallone’s fans and conservative voters. Many see the chain as a symbol of resistance against liberal corporate culture and a way to support businesses that align with their values.

However, some critics have questioned the viability of the venture and whether it can truly compete with the established dominance of Starbucks.

Despite the challenges, Stallone is confident in the success of Rocky’s Roast. With his star power, his passion for the coffee industry, and his understanding of the political landscape, he believes that the chain has the potential to become a major player in the coffee market. Only time will tell if Stallone’s latest venture will be a knockout success or a miss.