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While Stephen Colbert drained up to $50 million annually from CBS with his woke comedy crusade, Sydney Sweeney simply wore a pair of jeans—and added $200 million in market value to American Eagle. Turns out, silence in denim is more profitable than shouting in a suit.

In a striking example of the power of celebrity influence — and the cost of polarizing content — recent reports have revealed a staggering financial contrast between two major entertainment figures: Stephen Colbert and Sydney Sweeney.

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Stephen Colbert Begins Summer Break—Here's What's Still New in Late Night  Tonight - LateNighter

Stephen Colbert, host of CBS’s The Late Show, is reportedly costing the network up to $50 million annually. The source of the financial strain? His increasingly “woke”-leaning comedic segments, which critics argue have alienated a large portion of the audience. While Colbert remains a high-profile figure in late-night television, ratings have fluctuated, advertisers have pulled back, and CBS is feeling the heat.

What is Sydney Sweeney's net worth? Euphoria actor's fears of having 'no  money' resurfaces amid American Eagle Ad row - Hindustan Times

Meanwhile, Sydney Sweeney — the rising Hollywood star known for her roles in Euphoria and Anyone But You — made headlines not for controversy, but for  denim. In a casual, seemingly effortless campaign with  American Eagle, Sweeney sent the brand’s stock soaring by 10%, adding a jaw-dropping $200 million to its market value. All she had to do? Show up in jeans.

Awards Chatter' Podcast — Stephen Colbert ('The Late Show With Stephen  Colbert')

The comparison highlights a shifting entertainment and marketing landscape. Colbert’s political and social commentary has its loyal fan base, but it’s also becoming a costly gamble for a traditional network like CBS. On the flip side, Sweeney’s non-political, relatable charm has proven to be a marketing goldmine — particularly with Gen Z and millennial shoppers.

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As entertainment executives weigh their options, the question lingers: In today’s cultural economy, is it more profitable to make a statement or just wear the jeans?

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